Sitecore accelerates momentum in Middle East via AI deployments, works with listed entities

Sitecore, a global player in AI-enabled digital experience software, announced a significant expansion of investment in the Middle East with a new deployment announced for Saudi Arabia in 2026, according to a press release.

An early entrant in the region, Sitecore works with some of the most prestigious global brands and influential financial institutions including Saudi Aramco, King Faisal Specialist Hospital and Research Centre (KFSHRC), Taiba Investments, Riyadh Airports Company, and Saudi Electricity Company (SEC) in Saudi Arabia.

It is worth noting that SEC changed its trading name from ‘SAUDI ELECTRICITY’ to ‘SAUDI ENERGY’, in line with the company’s new name and newly launched brand identity.

In the UAE, Sitecore works with leading entities like First Abu Dhabi Bank (FAB), Emirates NBD, Miral Experiences and Yas Island, DP World, and Dubai International Financial Centre (DIFC). Sitecore further announced a sovereign deployment in the UAE planned for later in 2026, in a move to advance sovereign deployments and expand local access to its next-generation platform SitecoreAI across the Middle East.

As organizations across the region expand their digital presence, they face a practical challenge, namely how to deliver consistent, compliant, AI-ready experiences while meeting local data residency and regulatory requirements.

Enterprises in the Middle East manage complex, multilingual digital ecosystems that span borders. Therefore, SitecoreAI is designed to support that reality, providing a single SaaS platform that unifies content, personalization, and governance across channels while running on Microsoft Azure.

Expanding into Saudi Arabia

Sitecore announced plans to commence delivery from the Kingdom’s Eastern Province starting in the fourth quarter (Q4) of 2026.

The new deployment offers a clear, in-country path for running cloud and AI workloads locally, with data residency, low latency, and -grade security aligned with national requirements.

Chief Technology Officer at Sitecore, Danny Robinson, said: “We continue to invest in cloud and AI infrastructure across the Middle East, evolving Sitecore’s regional support alongside it.”

Robinson noted: “Through our co-innovation work done in partnership with our clients, and our joint Innovation Lab with Microsoft, we’re building SitecoreAI in step with how organizations are adopting AI. That helps customers modernize how they engage people without having to rethink their platform every time the technology changes.”

Progress and Momentum in UAE

Sitecore also announced a sovereign deployment in the UAE, including an instance of SitecoreAI that will run locally in the country, with data residency and alignment to sovereign deployment requirements.

Delivery is planned for later in 2026, supporting customers that want to operate closer to their local market and regulatory environment.

Chief Operating Officer at Sitecore Dave Tilbury, said: “The Middle East is driving innovation and transformation unlike anywhere else in the world. The demand for highly personalized, digital-first journeys is pushing the boundaries of technology to support both consumers and citizens.”

Tilbury elaborated: “With such an exciting backdrop, the complexity of sovereignty of data and IP has historically been a barrier for many organizations across the Kingdom of Saudi Arabia, the UAE and across the Gulf, to match their ambitions with the reality of what can be delivered locally.”

He concluded that Sitecore’s commitment to sovereign cloud and investment in the region removes that barrier and unlocks an exciting opportunity for our clients and prospects to move beyond their competitors in how they can serve their customers.

It is worth noting that SitecoreAI helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. This is carried out by unifying content management, customer data, and personalization into one intelligent system, while its core is agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.