What’s shrinkflation, and how is it manifesting in Egypt?

🛍️📉 You’re not going crazy — that bag of chips you just bought does indeed have fewer chips to offer than it did three months ago. shrinkflation

When input costs such as raw materials, energy, packaging, or labor rise, companies find themselves at a fork in the road:

There’s a reason why it works: Research

It’s a sneaky phenomenon

Shrinkflation is far from uncommon, but its macro impact isn’t all that impactful. data

Global inflation data may not show much of the shrinkflation impact, but households feel it in frequently purchased everyday goods 2025 US survey

Shrinkflation doesn’t just hit FMCGs. downsizing global RAM price crisis entire tech industry

Shrinkflation in Egypt

We’d wager a good buck that at some point this week, you’ve already come across an angry customer on social media

It’s been happening for quite some time. told local media

… It was the most sensible thing to do

Downsizing: reported in 2019

Unlike our global counterparts, we, Egyptian consumers, are aware of shrinkflation on a day-to-day basis. 2018 study

Is shrinkflation counted in Egypt’s inflation figures?