Visa positions Egypt at the center of its CEMEA mobile-first strategy

Egypt’s soft POS rollout is landing in a broader Visa regional shift toward mobile-first infrastructure.

Cashless transactions in Egypt were already up 45% y-o-y through year-end 2025

Visa is treating Egypt as the operational test of its mobile-first push.

Cash has fallen from roughly 70% of transactions before the pandemic to about 50% today across CEMEA

Localization is the operational strategy.

The nine revolutions

Then there’s the harder question of what payments will look like a few years out.

Jenkyn reintroduced Visa as a company organized around three business drivers:

Agentic commerce, stalled

The headline act is agentic commerce — but we’re not quite there yet.

Adoption has been slow.

Blockchain and stablecoins

Blockchain and stablecoins are still in the early stages of development

What does this mean for the region?

The roadmap above assumes a digital-first consumer

The room for growth is significant — and it’s in Egypt, where the mobile-first infrastructure is only just becoming legal.

Is Visa still a card company five years out, or an invisible infrastructure?